GardenMats Responsive e-commerce website for a Vermont small business.

Responsive e-commerce website for Gardenmats in Vermont

Growing a brand and cultivating online sales.

GardenMats was ready to grow but needed a new online shop to really thrive. We began with a rebranding, including a new logo, and then branched out to craft the site’s copy — seeded with search terms for SEO. Our earthy design and easy navigation generated high yields, which now account for most of the company’s sales. A verdant storefront has blossomed.

Responsive website for Vermont weed barrier company shown on an iPad Desktop browser version of responsive website for Vermont weed barrier company


  • Attractive, user-friendly online store
  • Versatile navigation menu
  • Company blog with a personal touch


  • Online sales more than doubled within three years, and continue to rise
  • Site traffic doubled every year
  • Top ranking in Google for targeted search terms


  • Gabe Halberg: Web design and development, e-commerce development, project management, SEO
  • Peter Comart: Client liaison, visioning
  • Brian Prendergast: Logo design
  • Gary Miller: Content writing and editing


"We’ve worked with Gabe since 2013, and we couldn't be happier. Our site is crisp, clean, appealing, and easy to use."

Peter Comart of Garden Mats
Peter Comart Garden Mats
Three responsive website page views for Vermont weed barrier company